|So, what inspires you to #BtheChange? Here are three easy things you can today to support companies, like Badger, that are the best FOR the world:|
- Share this cool video about with your family, friends, and followers and invite them to check out bthechange.com and join the movement of people using business as a force for good.
- Share what inspires you to B the Change on Badger’s Facebook page and be entered to win a fabulous tote filled with Badger and other B Corps products!
- Do something at bthechange.com/dosomething
B Corps, like Badger, meet what Inc. magazine calls ‘the highest standard in socially responsible business.’ B Corps like us are leading a global movement to redefine success in business so one day all companies compete to be the best in the world at being the best for the world.
Today, let’s do even more to B the Change!
B Corporations are a new type of company designed to encourage businesses to be more accountable in the workplace as a way to bring positive social change to the world. B Corporations receive their certification from B Lab, a non-profit organization which performs all of the required reviews and assessments. In much the same way that the USDA would certify an organic product, B Lab certifies Badger as a corporation itself, to make sure that our mission and principles are woven into the DNA of the company as it grows. The structural requirements tied into becoming a Certified B Corp create a permanent protocol behind our social, environmental and economic behavior; one that will live on for the many generations of Badgers to come.
Principles: For any B Corporation there are four main principles in play which, as you can see from our own principles, are a natural fit for Badger. These principals recognize the that we are all dependent on each other for our economic and environmental health.
- That we must be the change we seek in the world.
- That all business ought to be conducted as if people and place mattered.
- That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
- To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.
Basics: Certified B Corporations are held to a higher standard in both our social and environmental conduct. Rather than the traditional approach of prioritizing only the shareholders profits, as B Corporations we are dedicated to providing a benefit to all our stakeholders. The B Lab certification requirement makes sure that all B Corporations consistently value the welfare of their employees and consumers, the community, and the environment. The five categories that are the focus of this certification are:
Governance: This section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.
Workers: This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.
Community: This section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving.
Environment: This section evaluates a company's environmental performance through its facilities; materials, resource, and energy use and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain.
As you can see from our scores Badger is well ahead of the curve, and it was announced in March 2013 that we scored in the top 10% of all B Corps! This certification provides reassurance to our customers that Badger will continue to do the right thing. Like anything that is worth doing, the B Corp certification process is strenuous, thorough, and educational. Even for those of us to whom these ideas come naturally, the review process helps us to recognize ways in which we can improve!
Badger became a B Corporation to help assess and improve our business practices, so that we are always doing what's right for people and the planet. View our assessment, read our full 2013 B-Impact Report, and learn more at: http://www.bcorporation.net/badger