Badger Slow Sun Movement

A holistic approach to sun safety.

Badger invites you to join the SLOW Sun Movement. SLOW Sun is about simplicity, moderation, and mindfulness. The great outdoors is a place of wonder, which has in recent years been clouded by the fear of skin cancer and premature skin aging. We envision a cultural shift with a holistic approach ~ respectful sun worship and simple protective measures. Sunlight provides vitamin D and gives us the healthy glow of life. If we are simple, moderate and mindful, we can appreciate the incredible gift of sun without causing harm.

Let Clara the Clarifying Badger guide you through six principles of the SLOW Sun Movement

floppy hat badger1) Be Mindful: Know your limits and practice moderation.

Clara Badger believes that the best sun protection is awareness and common sense! Even after properly applying a high SPF sunscreen and even after reapplying often, it is still possible to get too much sun! That's because no sunscreen blocks 100% of the sun's rays and the sun can be very powerful. You need to know your limits and seek shade when you've reached them. The sun's strength varies depending on the time of day, the time of year, and where you are, so keeping this in mind is a great way to be moderate and enjoy the sun respectfully.

2) Practice Simplicity: One very simple way to stay safe in the sun is to wear a little extra clothing.

Clara Badger just can't wait to bring back the floppy hat! Add a stylish long sleeved shirt and you are on easy street! More protective clothing means less exposed skin. Less exposed skin means less sunscreen is needed and that can save you and your family big bucks.

badger in the shade3) Seek Shade: Especially during the day's peak sun hours.

Clara Badger is inspired by the rich tradition of the siesta (or perhaps she just really likes a good nap in the shade)! Many cultures take time out during the hottest hours of the day for a slow meal, a nap or time under a tree with a good book. Seriously seeking shade is particularly important early in the season before your skin has acclimated to the sun or when you are enjoying a tropical vacation. Head for the shade and check your skin periodically to look for signs of a burn. If you see your skin start to turn pink, it's too late to just apply more sunscreen but it's the perfect time to drink a tall glass of lemonade in the nice cool shade.

floppy hat badger4) Choose Wholesome Solutions: Choose organic or natural mineral-based sunscreens with antioxidant ingredients and avoid any questionable chemicals or potentially harmful ingredients.

Clara Badger asks “Did you know that your skin is the largest organ in your body and what you put on your skin will often end up in your body?”

A recent study shows that 97% of Americans have oxybenzone in their blood(1). This is one of the most common and most toxic chemicals found in conventional sunscreens (but not in Badger sunscreens, of course!). You can avoid this ingredient and other chemicals by choosing a natural sunscreen that protects with zinc oxide or titanium dioxide and is rich in antioxidant ingredients. Antioxidants can actually help to mitigate over exposure to the sun’s rays and will also provide vital food for your skin and body. 

5) Apply Enough Sunscreen! Take time to apply your sunscreen.  At least two tablespoons to cover body. Reapply every two hours and after swimming or toweling off.

Clara Badger believes that good sunscreen application is an art and it takes time to do it right!  Studies show most people do not apply enough sunscreen to get the protection they think they're getting(2). Did you know that applying half of the recommended amount of an SPF 30 results in an SPF of only 6?!

badger on earthWant to make certain you have applied the full amount? Clara suggests that you apply a “primer coat” and a “finish coat”, just like painting a wall!  If you apply an ample “primer coat” 30 minutes before going out and an equally generous “finish coat” 15 minutes after, you will get excellent coverage and the best results.  Mineral sunscreens work as a physical barrier between your skin and sun's radiation so you need to get a good even coat to be fully protected.

6) Protect Yourself and our Planet: Choose sunscreens that are sustainable and biodegradable or coral reef safe.

Clara Badger imagines that everything in the world is like one big interconnected organism and each action causes a reaction, either positive or negative. Our world depends upon our kindness so make sunscreen choices that protect your skin and the environment.

Clara Badger says, “Go slow. Be mindful. A day in the sun is great, but a lifetime of healthy skin is even better.”


(1) Calafat AM, Wong L-Y, Ye X, Reidy JA, Needham LL 2008. Concentrations of the Sunscreen Agent Benzophenone-3 in Residents of the United States: National Health and Nutrition Examination Survey 2003–2004. Environ Health Perspect 116:893-897

(2) Neale, R, Williams, G, Green, A.  Application patterns among participants randomized to daily sunscreen use in a skin cancer prevention trial. Arch Dermatol. 2002 Oct; 138, 1319-1325.

For more information:

EWG 2013 Sunscreen Guide

The Center for Disease Control and Prevention