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How to Apply a Balm


How to Apply a Balm

Wondering how to apply a balm? This post is for you!

Author’s note: Let me start by saying that many of you already know how to apply a balm. And if you have a tried-and-true method, stick with it! But as a longtime balm user, I wanted to share these tips with folks who might be trying a balm for the first time.

When it comes to using balms, I like to think that there are two types of people in the world: those who rub and those who dig. If trying a balm for the first time, try both of these methods to see which one is right for you.

How to apply a balm using the “rubbing” method:

This method is recommended for first-time balm users and those who are concerned about a “greasy feeling” after using a balm.

Simply pop the top of the tin and gently rub your fingers over the surface. You do not need to break the surface of the balm. The heat from your hands will melt and transfer a little bit onto your fingertips. From there simply rub the balm into your skin anywhere on your body. By using this method, you can apply a little bit at a time and stop before skin feels greasy.

How to apply a balm using the “digging” method:

This method works best when applying balm to larger areas, or for intensive treatments. (And this is the preferred method here at Badger HQ.)

Use your thumbnail or a cosmetic paddle to break the surface of the balm and dig out a chunk. How much you dig out is up to you, but I usually go for a pea-sized amount. Warm it up between your palms to liquefy, and then apply it anywhere you need it. From my experience, this is the best way to get an even application. However, you can also apply a chunk of balm directly to a particular area and massage it in from there. Either way, the heat from your skin will melt the balm, allowing it to be more easily absorbed by skin.

Sometimes, this method lends itself to over-application, so here’s what we Badgers do. If we apply a little too much to our hands, we’ll rub any extra into our forearms right up to our elbows. If there’s still some left over, we’ll invite a neighbor over for an impromptu hand massage.

Helpful tips to remember as you apply a balm:

Less is more. Start with less and add more as you like. If you’ve applied too much, don’t worry! Just blot the excess balm with a tissue or paper towel.

Use clean hands to dip into balm tins whenever possible. While the chance of bacterial growth is little-to-none, best practice is to wash hands before application. In other words, clean hands keep balms clean! Also, any residual moisture on the surface of the skin will help the balm sink in faster.

Keep your balm covered when not in use, and avoid extreme temperatures. Repeated melting and cooling can change a balm’s consistency. For example a balm that has been frozen and thawed might become much lighter in color. But our general motto is “if it smells good, it’s still good” – so if you have a balm that has changed in consistency but otherwise smells fine, it’s still good to use!

Check out Badger's Balms in Tins.

Still have questions? Leave them in the comments below!


  • What is the difference between a balm and a butter?
    Badger replied:
    Great question! For Badger Balm products, our balms typically have a base of extra virgin olive oil and beeswax, whereas our cocoa butter lip balms, lip butters, and Belly Butter include cocoa butter, shea butter, and/or coconut oil to provide extra luxurious hydration. These terms are sometimes used interchangeably for oil and wax based products. Thanks for asking! Kindly, Badger Balm

  • Is applying balm by self or by other person more effective or it doesn’t matter at all
    Badger replied:
    Thank you for your question! Our balms can be applied by yourself or by others, as you see fit. We’ve had feedback that some customers bring our aromatherapy products to massage appointments, such as the Deep Tissue Ginger Massage Oil, Sore Muscle Rub, or Sleep Balm. Thank you for reaching out! Kindly, Badger Balm

    Shiby Itty Varghese

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