We’re on a journey to create a healthier world.

At Badger, we don’t just make products to heal people—we make products to heal our larger community, economy, and planet. We strive to cultivate goodness through business practices that are trustworthy, ecologically responsible, and respectful of all people inside and outside our walls. And we couldn’t walk this journey without you.

Family-owned, family-run, family-friendly.

Here's what matters to us.


  • To create fabulously pure and effective products of the highest natural quality, based on simplicity and thoughtful preparation, with the intention to protect, soothe and heal.
  • To run a business that is fun, fair and profitable; where money is fuel, not a goal; and where our vision for a healthier world finds expression through the way we work and through the way we treat each other and the people we serve.


  • Individual responsibility in a team concept
  • Personal and caring approach in communications
  • Supporting organic, sustainable agriculture through our purchasing practices
  • A business environment that is respectful and supportive of all employees, and of the people we serve
  • Personal and social healing through our charitable giving
  • Environmental responsibility
  • Honesty and integrity in our business practices
  • Fun is good

Read our story.

Inspiration - Growth - Advocacy

Back in the mid-1990s, our founder Bill Whyte worked as a carpenter. He worked hard, and so did his hands. They would often split and crack in the frigid New England winters. One night, seeking a soothing solution, he mixed up some beeswax and olive oil to create a simple herbal balm. It helped his hands so much, he decided to share it with everyone he knew.

Bill settled on the name "Bear Paw” for his new product, but to his dismay, he discovered that the name was taken. He put a tin under his pillow and slept. The next day, a new name had come to him as if in a dream: “Badger.” With the help of his family, Bill began filling tins by hand in their kitchen. He packed them in homemade wooden boxes and drove around to hardware stores, selling them out of his work van – and the rest, as they say, is Badger history.

Badger Balm Family

Badger launches one of the first truly natural mineral sunscreens, which is rated as the safest and most effective sunscreen in the country by the Environmental Working Group’s inaugural sunscreen guide. This catapults the Badger brand to the top of the natural sunscreen market, and inspires the Badger team to live into this honor by continually leading the sunscreen industry in safety and efficacy. In this same year, Badger becomes one of the first companies to produce a fair trade certified cosmetic product. Badger family leadership is expanded to include founder Bill’s wife (Katie) and two daughters (Emily and Rebecca). The Badger founding family writes a formal set of mission and principles to guide the company through the years ahead. Badger launches their Babies at Work benefit as part of a growing commitment to innovative family friendly work practices.

Badger Organic Reef Friendly Sunscreens

Badger becomes a USDA certified organic facility. As awareness for mineral sunscreens grow, Badger continues to be a leader in the industry and formally outlines their commitment to coral reef safety, nearly a decade before the movement becomes popularized. Badger purchases land and designs a new environmentally friendly manufacturing facility for the growing business.

Badger Balm Factory Under Construction

Badger completes construction on one of the largest post and beam buildings on the east coast and officially moves into their new, LEED Silver, sustainable manufacturing facility. Badger recognizes the need to protect their values and certifies as a B Corp, thus building their mission and principles into the DNA of the business.

Badger Bill and Rebecca at NH State Capitol

Badger becomes political for the first time. Seeing the need for changes in NH business regulations, Badger fights to get Benefit Corporation Legislation passed. In the spring of 2014, Badger is successful in helping to pass the legislation and officially incorporates as a Benefit Corporation, solidifying their purpose as a business that is a force for good. Badger is awarded B Corp’s Best for the World in environmental activism and is formally recognized as a leader in the growing B Corp community. On the social side, Badger takes a leadership role in supporting family friendly legislation and advocacy.

Badger Balm Co CEOs Emily Schwerin Whyte and Rebecca Hamilton

Badger daughters, Emily & Rebecca, take over leadership of the company as Co-CEOs (Collaborative Executive Officers). Under this new leadership, the company doubles down on its environmental commitments and designates climate activism and regenerative agriculture as core tenants of the company’s ongoing purpose. Badger becomes an FDA registered drug facility and brings all sunscreen manufacturing in-house.

Meet the family behind Badger.

Back in 1995, Bill and Katie started hand filling tins of the original Badger Balm in their kitchen. 25 years later, Badger makes over 100 products, has over 90 employees, and is sold in 20 countries. Still family owned and operated, the company is now led by second-generation family owners and Collaborate Executive Officers Emily and Rebecca.

Rebecca Hamilton

Family Owner and Co-CEO
(Collaborative Executive Officer)

Emily Schwerin Whyte Badger

Emily Schwerin-Whyte

Family Owner and Co-CEO
(Collaborative Executive Officer)

Katie Schwerin  Badger Balm COO and Co-Founder

Katie Schwerin

Co-Founder and
Chief Mission Officer

Bill Whyte Badger Balm Founder

Bill Whyte

Started Badger in 1995

Recent Company Awards

2021 real leaders impact award badger
bostons best and brightest 2020 badger
Badger Award - 2019 BCorp Best for the world
Badger Award - 2019 NHPR playworkstay Rising Stars Cool Companies for Young Professionals
Badger Award - 2019 Best and Brightest Companies to Work For
Badger Award - 2019 Next Gold
Badger Award - 2019 Boston's Best and Brightest Companies to Work For
Badger Award - 2019 B Corp Best for the World Environment
Badger Award - 2019 Business Insider Best Outdoor Retailer
Badger Award - 2019 Real Leaders 100 Top Impact Companies
Badger Award - 2019 B Corp Best for the World
Badger Award - 2018 Delicious Living Beauty & Body Award
Badger Award - 2017 B Corp Best for the World
Badger Award - 2017 Business NH Best Companies to Work For
Badger Award - 2013 Keene NH Green Business of the Year